Since 1984, Universal Formulas has been formulating the highest quality vitamins, minerals, and herbal supplements to enhance your optimal nutritional health and well-being. The company is an online retailer and wanted to connect more with their customers. The creative brief was to produce an archive of images for their marketing: website, social media, newsletters and e-promos. The real life editorial style portraits with a handful of posed head shots showcased the dedicated team and the strong UF brand.
Melbourne Photographer, Tara Buhagiar, specialises in marketing + promotional photography for businesses and the education sector.